Research Conventions & Codes

      Most Nike commercials have shots of athletes working hard or accomplishing an achievement. Paired with these shots is a voiceover that aims to inspire whoever watching. Others have people getting ready to practice or doing so already in Nike attire. Again these are paired with a voiceover encouraging viewers to "dream big" or "aim for the stars". Commercials detailing achievements made by others include clips of it happening, clips of football players, surfers, tennis players, any sport that has a big achievement made in it. The voice over is similar each time. First telling the audience adressing that people put others down, then listing ways that someone big has been put down before. Toward the finish, the commercial is ended with a final motivational phrase and maybe a reveal. If it isn't about being put down by others, then it is just outright motivation. Talking about something someone did despite their handicaps or detailing how someone bounced back from something big.
      In the background there is some music that's quiet and slow, but build up over the course of the commercial. Piano and violin are common to hear, in an inspiring melody. The main point of these commercials is to inspire those who watch it. The music adds to that goal by having something in the background to go with the voiceover and shots. When the music picks up, it's common to hear more instruments being played. Maybe a few brass instruments or drums if it's a more energized commercial. Other than shots of achievements in sports, there are some with actors. These shots are ones of them looking toward the camera. Of course as a commercial for Nike, most of the actors have on Nike apparel. These shots are probably to have some connection to everything else.
      So if one were to make their own Nike commercial, they would need to include a few aspects. One would be the use of historical moments. Historical as in record breaking, maybe Usain Bolt finishing a race in his fastest time. Another would be a song that picks up or starts off strong. Either one would need to be inspiring or energizing. One more is the use of Nike apparel. Something obvious, it's a commercial and the purspose is to advertise the product. The last thing is a voice over. One talking about never giving up, dreaming bigger, or finding some way to twist negativity into positivity. When all of these aspects are combined, one would have successfully made a Nike commercial. Depending on how well they pull it off, it could be something Super Bowl worthy.