Monday, December 2, 2019
Filming Over the Break
The differences between the therapist and the roommate don't really matter much outside of that reason. Other than the therapist paying more attention, the roommate isn't dressed formally. It's a small difference, but it made the production a lot easier. The removal of the need for formal clothes also removed the need to look for and change into them. Surprisingly, I found playing the roommate a bit tricky. While filming, I couldn't decide if it was better to follow an imaginary NF or focus on my phone. One take I look up and around, another I follow a fake NF, and the last I try my best to focus on my phone. While playing NF, I was able to act on instinct and do whatever I thought was the best for that line. A few takes I get animated, move around a lot, and throw up my arms. Whether I use this take is completely up to how the editing goes, as I can change my mind at any time.
Now that we're done with filming, we're going to be moving onto editing. If editing goes as smoothly as it did last time, I'll be able to finish quickly with a handful of crashes. This time around I'll need a lot less resources than I did for the commercial. For the commercial, I needed my footage, the music, a clip from the internet, and a voice over. This time around I'll only need my footage and the music, both of which I have. Editing will mostly require me to cut and put together clips, something that's very basic. I think I'll be able to finish the editing in one day due to the simplicity of what I'll have to do. The frequency of crashes is going to determine just how quickly I finish editing. Hopefully I won't have to deal with losing any progress. After editing, I'll have completely finished the music video.
Sunday, November 24, 2019
Film Blog
I started and finished filming on Sunday, I got all the footage I needed. However, it wasn't the footage I planned to get on my storyboard. I decided to record a backup video in case I was never able to get the living room to myself. The video is more of a conversation between a returning friend and their roommate. One would be sitting down on his phone and the other would come through the door. The song has a conversational tone so I was able to make this scenario work. I didn't storyboard this alternate video, so it was mainly just me improving my movements. As I've mentioned before, I have listened to this song before so it was easy to think of what to do on the spot. The two characters were wildly different, the returning roommate had most of the lines while the other roommate only had two. The returning roommate, who I'll call NF, had more space to move around compared to the one already there.
The costumes for this alternative were easy to put together. NF wore all black and the roommate wore a grey jacket. I decided to get a little particular with the outfit and make it so that NF didn't wear glasses, while the roommate did. As I said before, the two characters were way different. Not only did the roommate have only two lines, but he also just sat in his chair and texted while NF spoke. However, NF took a lot more energy. He stood while he performed and that led to me walking around a bit too. Then there was the need to perform the whole minute of the video. I definitely found playing NF a lot more fun than the roommate, even though it took me a while to completely remember the lyrics. I plan on recording the actual storyboard over the break.
Wednesday, November 20, 2019
Storyboard
Tuesday, November 19, 2019
Planning
Friday, November 15, 2019
The Conventions of NF Research
Thursday, November 7, 2019
Another Editing Blog
While editing, after moving past the problems, I didn't use too many techniques. The most used technique was cutting clips, followed by fading in and out from/to black. Using the timeline was simple, it was the same as any other program. As I had no other group members, I did all the editing. This allowed me to change plans and adjust to the limitations more easily. For example, I figured it'd be a bit risky to mess with the video effects, so I decided to leave the commercial in full color. I thought it'd be risky as the program spared no chance to crash on me, and would do so multiple times. Another example being the music, I wasn't able to find something online that was slow but still fit the songs in the official commercials. So I settled for another song that was a lot faster pace. This decision ended up working with the one to keep the color, as the black and white would contrast with the high energy background.
When dealing with the voice over, the timing was hard to get down. Deciding where the clip should go was easy, but placing it there would sometimes be impossible. The program doesn't let you place media freely. Instead, it would snap it to the start or end of the nearest clip, regardless of which layer it was on. This made what could've been a 10-20 minute project go over that time. I spent a good amount of time trying to line up the audio to where it wasn't too late or too early. Timing them with the start of a new shot would cause the lines to play too far apart. So I had to doctor it a bit and kinda get it to where the lines would seem natural. In the end I was able to get it somewhere comfortable and render it. The project is still saved and I can go back and make adjustments anywhere necessary.
Tuesday, October 29, 2019
Editing the Commercial
Wednesday, October 23, 2019
Filming the Commercial
Monday, October 21, 2019
Storyboard
Tuesday, October 15, 2019
Editing Lesson Blog
Friday, October 11, 2019
Planning Blog for Nike Commercial
Today's assignment is to blog about my plan for my Nike commercial. Using past official commercials, I can come up with a few outlines and apply one. The outline I've chosen includes using clips from historical moments in sports. The weather won't have too much of an impact on the filming. Granted, there will be some shots that I won't be able to do, but it won't be that much of a hindrance.
When it comes to props the list is short, actually there isn't a list. I'm planning to have the subject(me) looking out over a balcony, with a voice over relaying what they're thinking. For this I really won't need any props, it's more important what's being worn. If needed, a shot can be added where the subject puts in earbuds and goes running. In that case, the only thing I would need is the earbuds, which I already have.
The costume would be, predictably, any Nike product available. I already have a pair of Nike shoes that I wear daily, but I want something more noticeable. A jacket, shirt, or pants would be enough. As long as it has the Nike logo or name on it, it will be enough. The costume list isn't very complicated, similar to the prop list, so it wouldn't be that difficult to prepare. If I don't have anything else, I can use different shots to shift focus on the shoes.
I doubt I'd need more than one day to get enough shots, but it's good to have extra to fall back on. This doesn't mean I'm not doing anything on those extra days though. I'm going to be watching the weather, seeing if it's raining or sunny. I originally imagined to have the commercial take place during a rainy day, but that would cut out a lot of my possible shots. The commercial could take place during either sunny or rainy days, both would require around the same amount of work.
The location list varies depending on the weather. If raining, I'd really only need to go just outside the class. Maybe out to the walk way leading to the track. The same for a sunny day. The difference would be how far out I could go, a sunnier day would allow me to go out onto the track. If I were to include this shot, I'd walk out onto the track. On a rainy day, I'd pull my hood up under cover and make it look like I was going out to run in the rain, then cut the commercial.
The concept I have in mind is pretty flexible. When it comes to weather, either a rainy or sunny day could play into its strengths. With that covered, I have to look into the length of the commercial. Something else that I have covered, there are multiple shots that I could include on top of the historical clips I intend on including. My storyboard will outline the basics of my commercial, what the original idea was. As a backup, I'll shoot extra shots that may not be included. This will prevent the commercial being too short.
Tuesday, October 8, 2019
Research Conventions & Codes
Most Nike commercials have shots of athletes working hard or accomplishing an achievement. Paired with these shots is a voiceover that aims to inspire whoever watching. Others have people getting ready to practice or doing so already in Nike attire. Again these are paired with a voiceover encouraging viewers to "dream big" or "aim for the stars". Commercials detailing achievements made by others include clips of it happening, clips of football players, surfers, tennis players, any sport that has a big achievement made in it. The voice over is similar each time. First telling the audience adressing that people put others down, then listing ways that someone big has been put down before. Toward the finish, the commercial is ended with a final motivational phrase and maybe a reveal. If it isn't about being put down by others, then it is just outright motivation. Talking about something someone did despite their handicaps or detailing how someone bounced back from something big.
In the background there is some music that's quiet and slow, but build up over the course of the commercial. Piano and violin are common to hear, in an inspiring melody. The main point of these commercials is to inspire those who watch it. The music adds to that goal by having something in the background to go with the voiceover and shots. When the music picks up, it's common to hear more instruments being played. Maybe a few brass instruments or drums if it's a more energized commercial. Other than shots of achievements in sports, there are some with actors. These shots are ones of them looking toward the camera. Of course as a commercial for Nike, most of the actors have on Nike apparel. These shots are probably to have some connection to everything else.
So if one were to make their own Nike commercial, they would need to include a few aspects. One would be the use of historical moments. Historical as in record breaking, maybe Usain Bolt finishing a race in his fastest time. Another would be a song that picks up or starts off strong. Either one would need to be inspiring or energizing. One more is the use of Nike apparel. Something obvious, it's a commercial and the purspose is to advertise the product. The last thing is a voice over. One talking about never giving up, dreaming bigger, or finding some way to twist negativity into positivity. When all of these aspects are combined, one would have successfully made a Nike commercial. Depending on how well they pull it off, it could be something Super Bowl worthy.